The Company & I



From: Dini Rosenbaum, Founder & Creative Director

To: Inquiring Minds

Date: April 22, 2018

Re: “The company & I”


HLM Rocks was founded with the goal of creating objects of beauty embracing a similar approach to creativity, innovation and craftsmanship as the most illustrious jewelry and fashion houses in the world, while using a blend of materials that would allow them to be within reach for many more people.

I started buying fashion magazines when I was barely a teenager and fell in love with being transported to other worlds through the mixture and synthesis of a seemingly infinite variety of raw materials. Commingled with the humanity of the individuals doing the work – their hopes and dreams, fear, tears and traumas, friendships and loves… fashion seemed to me to be a most wondrously colorful and dramatic life.

It took me some time to make my way towards it, and I don’t have quite the same ideas about all of it as my teenage self – but I do still love it and find that properly used, it enhances and enlivens the time I have. Now in 2018, I find myself admiring it all more and more on Instagram, seeing it from all over the world and from a more diverse group of people.  You can find the company there at @hlmrocks and you can find me at @dinirosenbaum, where I also celebrate other artists and creative individuals along with the occasional joke/cartoon ;). Hope to see you there.

P.S. If you were wondering about our name… HLM stands for high, low, medium, which signifies the range of materials we use, and ROCKS is about the end result we aim to achieve and a play on the word as a synonym for jewels.

Size Guide
Our bracelets are customized to fit you perfectly. Please submit along with every bracelet order both your wrist size and your desired fit level. 

To measure your wrist, use a flexible ruler, or cut a strip of paper or piece of string and wrap it around your wrist until the ends meet. Measure the paper or string along a ruler. That is your wrist size. 

Fit levels: Choose Comfort or Loose

Comfort: we add ~1/4" to your wrist size
{if we don't add at least 1/4" the bracelet will not fit}.  
Loose: we add ~1/2" to your wrist size.

 Please provide your wrist size and your desired bracelet fit in the message box on the shopping cart page.

If you forget to do so, please e-mail us at and reference your order number. If we have to contact you for size information, it may delay the processing of your order.