From: Dini Rosenbaum, Founder & Creative Director
To: Inquiring Minds
Date: April 22, 2018
Re: “The company & I”
HLM Rocks was founded with the goal of creating objects of beauty embracing a similar approach to creativity, innovation and craftsmanship as the most illustrious jewelry and fashion houses in the world, while using a blend of materials that would allow them to be within reach for many more people.
I started buying fashion magazines when I was barely a teenager and fell in love with being transported to other worlds through the mixture and synthesis of a seemingly infinite variety of raw materials. Commingled with the humanity of the individuals doing the work – their hopes and dreams, fear, tears and traumas, friendships and loves… fashion seemed to me to be a most wondrously colorful and dramatic life.
It took me some time to make my way towards it, and I don’t have quite the same ideas about all of it as my teenage self – but I do still love it and find that properly used, it enhances and enlivens the time I have. Now in 2018, I find myself admiring it all more and more on Instagram, seeing it from all over the world and from a more diverse group of people. You can find the company there at @hlmrocks and you can find me at @dinirosenbaum, where I also celebrate other artists and creative individuals along with the occasional joke/cartoon ;). Hope to see you there.
P.S. If you were wondering about our name… HLM stands for high, low, medium, which signifies the range of materials we use, and ROCKS is about the end result we aim to achieve and a play on the word as a synonym for jewels.